It is hereby enacted by the General Assembly of the State of Vermont:
Sec. 1. 9 V.S.A. Section 2432 is added to read:
Section 2432. FACIAL RECOGNITION TECHNOLOGY
(a) As used in this section:
(1) "Facial recognition" means:
(A) the automated or semiautomated process that identifies or attempts to identify a person based on the characteristics of the person's face, including identification of known or unknown persons or groups; or
(B) the automated or semiautomated process by which the characteristics of a person's face are analyzed to determine the person's sentiment, state of mind, or other propensities, including the person's level of dangerousness.
(2) "Facial recognition technology" means any computer software or application that performs facial recognition.
(b) A business shall provide notice to a consumer that it uses facial recognition technology in its physical location or through an electronic interface.
(c) A business that fails to provide the notice required in this section commits an unfair and deceptive act in commerce in violation of section 2453 of this title.
Sec. 2. EFFECTIVE DATE
This act shall take effect on July 1, 2020.